Retail Sales in December – take the food sales with a pinch of salt ….

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Retailers suffer worst December on record according to the Daily Telegraph as the retail sales figures for December were released by the Office of National Statistics. “British retail sales suffered their worst December on record as retailers battled with Arctic weather conditions and shoppers shunned higher prices.”
But food, what happened to food. Let them eat flake, or snowflakes presumably as food sales fell by 3.4% compared to December last year. That is the equivalent of one days destocking from the freezer as supplies came under pressure from families housebound. It is going to be a tough year ahead for retail, especially in household goods, retail sales were flat in December but the food figures should be taken with a pinch of salt.
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