
Over the last ten years, Apple sales have increased from $5bn to $65bn and profits have soared to $18 billion. In 2011 sales revenues will exceed $110 billion, thanks to the tremendous success of the iPod, the iPhone and the iPad. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million. The company was thought by many to be in trouble. In that year, the the iPod was launched, the concept of the digital hub emerged. The company went from strength to strength. This is the case study of Apple in the digital age.
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