iPad dominates Black Friday Sales Posted on November 28, 2012 by John Ashcroft The iPad Dominates Holiday Shopping Web Traffic Like this data update from Business Insider Chart of the Day. IBM released its Thanksgiving and Black Friday report on mobile shopping – the iPad completely dominates category sales. The iPad represented 88.3 … Read More
Secrets of a great presentation using words that sell Posted on October 29, 2012 by John Ashcroft Got a presentation to make, or interested in what makes for a great presentation, check out the Corporate Strategist guide to “Words that sell” and “Secrets of a Great Presentation”, the impact can be huge. Presence Have Presence – It … Read More
Apple Product Life Cycles, the iPad, the iPhone and the iPad Posted on October 29, 2012 by John Ashcroft The markets may have been disappointed with iPad sales in the final quarter of the year as sales fell back to 14 million units from the 17 million recorded in the third quarter but is this such a disappointment? For … Read More
The iPod Product Life Cycle, The Apple Case Study continues … Posted on October 29, 2012 by John Ashcroft iPod sales in the financial year ending September 2012 were over 35 million units bringing the total sales since the launch in 2002 to a staggering 356.3 million units. Peak year for sales was in 2008 when unit sales hit … Read More
Keywords from the Apple Keynote – words that sell – October 2012 Posted on October 26, 2012 by John Ashcroft Keywords from the Apple Keynote presentation, October 2012. Tim Cook and Phil Schiller blend in a wordle™ of the words that sell. Cook favors fantastic, Schiller is amazing and great. Use … Read More
Insanely Simple : The obsession that drives Apple’s success by Ken Segall Posted on July 4, 2012 by John Ashcroft “To achieve great things, two things are needed, a plan and not enough time”. Just love the quote from Leonard Bernstein on page 72 of the latest book reviewed by the Corporate Strategist! Last week-end was a Slow Sunday – … Read More
The Corporate Strategist and the Microsoft Surface™ Posted on June 20, 2012 by John Ashcroft The Surface™ doesn’t really look cool. It’s a hybrid, part laptop – part tablet. It has the styling of a beachfront deck chair. It has all the look of a Zune. The Microsoft Surface™ is coming. The follower to the … Read More
Apple Case Study : Retail Sales per square foot 2011 Posted on May 3, 2012 by John Ashcroft In the second edition of the Apple Case Study from the iPod to the iPad, the section on distribution explained that by 2012, the number of stores had increased to over three hundred and sixty. By the end of the … Read More
Apple from the iPod to the iPad, a case study in corporate strategy 2nd edition Posted on April 12, 2012 by John Ashcroft Apple from the iPod to the iPad, a case study in corporate strategy : Second edition, 2012. John Ashcroft Download Apple From the iPod to the iPad, Case study, 2012. Now available with teaching notes and key questions included as … Read More
Apple Inc. Of Steve Jobs, the forest, the trees, the ecosystem of strategy. Posted on April 9, 2012 by John Ashcroft Some managers, can’t see the forest for the trees. They can’t see the whole situation clearly because they are looking too closely at small details. On the other hand, some managers just focus on the forest and ignore the detail … Read More
