The Apple iPad 3 is coming and could be released in March. Despite the imminent arrival no one is really sure about the final design, look and feel of the product but the Apple strategy of Kaizen and KSFs, a classic corporate strategy execution will be evident. Kaizen – constant improvement of Key success Factors the mantra – thinner, faster, sleeker, lighter, longer, greater, better.
Initial reports suggested the device would be thinner – 7.3 mm think. Latest suggestions following a glimpse of cover designs for the iPad 3 suggest a thicker version by as much as 1mm could be the outcome.
New features could include higher resolution, “retina display”. The iPhone 4 currently supports the Retina Display with a screen resolution of 960 x 640. This could be the target for the iPad 3.
Better camera with LED flash. The iPad 3 is expected to have a 5 Mega Pixel camera with 1080p or 720p video recording quality at 60 frames per second.
A move to the fasterARM A6 quad-core processor with increased storage capacities a further possible development
The iPad 3 will come with the latest iOS 5, which will host the multi-touch gesture technology or possibly OS X Lion for the tablet, powered by the quad-core processor.
Apple released the first iPad in April 2010. Within twelve months, in March 2011 the iPad 2 was released. Now twelve months later the iPad 3 will arrive to continue development of the line.
By September 2011, Apple had sold forty million iPads compared to twelve million iPhones in the comparable early stage of launch. The potential for the product is huge. Yet Apple has never been afraid to cannibalise existing products by launching newer improved version.
In terms of corporate finance strategy the lessons are classic a combination of Kaizen and KSFs. Constant improvement of Key Success Factors. The KSF mantra – Thinner, faster, sleeker, lighter, longer, greater, better.
Thinner – design
Faster – processor
Sleeker – Style and design
Lighter – in weight
Longer – battery life
Greater – storage capacity
Better – features - higher screen resolution, finger proof display, updated software.
Yeah Kaizen and KSFs, the iPad 3 is coming – the Apple strategy continues
JKA