Apple Case Study – from the iPod to the iPad – A study in Corporate Strategy

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This is the case study of Apple in the digital age. Over the last ten years, Apple sales have increased from $5bn to $65bn and profits have soared to $18 billion. In 2011 sales revenues will exceed $110 billion, thanks to the tremendous success of the iPod, the iPhone and the iPad. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million. The company was thought by many to be in trouble. In that year, the the iPod was launched, the concept of the digital hub emerged. The company went from strength to strength.
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Apple – from the iPod to the iPad – a case study in Corporate Strategy

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Over the last ten years, Apple sales have increased from $5bn to $65bn and profits have soared to $18 billion. In 2011 sales revenues will exceed $110 billion, thanks to the tremendous success of the iPod, the iPhone and the iPad. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million. The company was thought by many to be in trouble. In that year, the the iPod was launched, the concept of the digital hub emerged. The company went from strength to strength. This is the case study of Apple in the digital age.
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Prime Minister’s update : The Pound in your pocket – lessons from history

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Since 2008, Sterling has devalued by 20% but there has been no discernible impact on the trade deficit as policy makers have hoped (and as we have consistently predicted). “The pound in your pocket” is being devalued by higher inflation especially on dollar denominated prices paid for food, energy and commodity imports from abroad. The devaluation will not lead to a rebalancing of the economy. Devaluation isn’t working, it never did.
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UK Trade in Goods in January – no rebalancing – it’s getting worse.

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Is it possible to look at the world through rose coloured glasses with your head in the sand? If you are an economic analyst it appears you can. According to the Daily Telegraph, “January’s trade figures lift hopes of an export led recovery.” But, monthly data on trade can be erratic and subject to revision. Over the latest three month period, the deficit on goods was £25.4 billion compared to £22.5 billion over the same period last year. The deficit is getting worse not better.
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January UK Trade Data offers hope to rebalancing – if you ignore the facts!

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Is it possible to look at the world through rose coloured glasses with your head in the sand? If you are an economic analyst it appears you can. According to the Daily Telegraph, “January’s trade figures lift hopes of an export led recovery.” But, monthly data on trade can be erratic and subject to revision. Over the latest three month period, the deficit on goods was £25.4 billion compared to £22.5 billion over the same period last year. The deficit is getting worse not better.
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